Corporate communication practice and pedagogy at the dawn of the new millennium

Abstract

Purpose

To explore the case for, and value of, corporate communication practice in professional development.

Design/methodology/approach

This article, based on the findings of the Corporate Communication Institute's (CCI) Corporate Communication Practices and Trends 2005 Study, aims to offer a positive relationship between corporate communication practice and productive global relationships as the underpinning of a sustainable business strategy.

Findings

Successful global businesses recognize the value of corporate communication in meeting the challenges of global business.

Originality/value

Successful professional development of the next generation of corporate communication executives will focus on understanding of corporate communication functions and on strategic implementation capabilities.

Citation

Goodman, M.B. (2006), "Corporate communication practice and pedagogy at the dawn of the new millennium", Corporate Communications: An International Journal, Vol. 11 No. 3, pp. 196-213. https://doi.org/10.1108/13563280610680803