Issues evaluation: the case of Microsoft

Abstract

The purpose of this study was to achieve objective information about how media delivered messages to cover an issue. Through the discussion of issues and issue management, the relationship between media exposure and issue handling by media was investigated and then the issue life cycle was applied to the Microsoft antitrust trial case. A new formula for measuring media exposure was also introduced for the next step of applications.

Citation

Kim, J. and Kim, Y. (2001), "Issues evaluation: the case of Microsoft", Corporate Communications: An International Journal, Vol. 6 No. 2, pp. 76-81. https://doi.org/10.1108/13563280110391304