A study of Asean import channel performance

Abstract

Looks at a study into the effect of customer regulation on the performance of the import business in a developing country. Focuses on the performance of Society de Generale Surveillance (SGS) and the selection process criteria of importers relative to their foreign partner and suppliers. States that the predictive results are encouraging but much more would still depend on importers’ risk attitude to its usage.

Citation

Kuang‐Jung, C. (1999), "A study of Asean import channel performance", Asia Pacific Journal of Marketing and Logistics, Vol. 11 No. 1, pp. 49-63. https://doi.org/10.1108/13555859910764561