Modes of foreign market entry by Korean SI firms

Abstract

As an exploratory study, our research aims to investigate what factors would influence choices of foreign market entry mode by system integration (SI) companies. There are two distinct points. First, we specifically focus on a service industry, i.e., SI (System Integration) industry, which has unique features compared with other industries, yet not been studied extensively. Second, we indirectly examine whether forces influencing firms in an advancing country like Korea are different from those in more advanced countries: in this paper we investigate the Korean cases only, since most of the previous studies viewed this issue from the perspective of advanced countries.

Citation

Kim, B., Kim, H. and Lee, Y. (2002), "Modes of foreign market entry by Korean SI firms", Asia Pacific Journal of Marketing and Logistics, Vol. 14 No. 4, pp. 13-35. https://doi.org/10.1108/13555850210764936