Strategy making by multicultural groups – it works if leadership is effective

Abstract

Attempts to demonstrate how a shared vision amongst group members is developed. Endeavours to understand the process through which members of a multicultural group, Asian and Western, develop and sustain a consensus, the way they interpret, give meaning and make sense of what went on during the process of strategic decision making. Explores the cross‐cultural differences in cognitive perception, affective and communicative dimensions. Suggests that findings show these categories as highly interrelated and determine the shared vision.

Citation

Vallaster, C. (2001), "Strategy making by multicultural groups – it works if leadership is effective", Asia Pacific Journal of Marketing and Logistics, Vol. 13 No. 3, pp. 19-40. https://doi.org/10.1108/13555850110764810