Storytelling in a liminal time

Abstract

Purpose

This paper aims to provide an introduction to the special issue of On the Horizon on “Storytelling in a liminal time”.

Design/methodology/approach

It discusses the increased emphasis on storytelling in the late twentieth and the twenty‐first centuries, and then introduces the various contributions to the essay and their significance.

Findings

In the post‐industrial world, storytelling is again assuming the central cultural role it had in pre‐industrial times.

Practical implications

The importance of storytelling, both for pragmatic and cultural purposes, has increased and will continue to do so in the decades and centuries to come.

Originality/value

This article introduces readers not only to some valuable articles but to uses of storytelling that are both traditional and contemporary. For institutions, for example, it argues that they will need to articulate their stories in order to have a distinct identity.

Citation

Sax, B. (2006), "Storytelling in a liminal time", On the Horizon, Vol. 14 No. 4, pp. 147-151. https://doi.org/10.1108/10748120610708032