Construction and validation of an e‐lifestyle instrument

Abstract

Purpose

The purpose of this paper is to construct and validate an e‐lifestyle scale.

Design/methodology/approach

Through a two‐step approach of exploratory factor analysis (EFA), the generated two EFA solutions reveal the adequacy of the generated seven components underlying the 1,135 responses. By using the other 793 respondents sampling from the same population, confirmatory factor analysis (CFA) examines and supports the fitness of the overall structure.

Findings

The empirical results show that the 39 items of the e‐lifestyle scale were grouped into seven distinct components. These components represented seven principal factors that significantly influence and shape individual e‐lifestyles.

Research limitations/implications

This investigation merely represents a starting point in e‐lifestyle research. To enhance the validity and generalization of the scale proposed in this study, further cross‐cultural validation is necessary.

Practical implications

Beyond constructing and validating an e‐lifestyle instrument, this study could provide marketers with insights about how to integrate e‐lifestyles into marketing strategies.

Originality/value

This research contributes to advance current knowledge on what factors influence e‐lifestyle and relative influences of main factors shaping e‐lifestyle, and pave a way for marketers to execute more elaborate marketing research with the proposed e‐lifestyle scale.

Citation

Yu, C. (2011), "Construction and validation of an e‐lifestyle instrument", Internet Research, Vol. 21 No. 3, pp. 214-235. https://doi.org/10.1108/10662241111139282