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Everyone's a winner with Ford of Canada's employee‐volunteer program: Scheme sites the company firmly within its community

Human Resource Management International Digest

ISSN: 0967-0734

Article publication date: 26 January 2010

656

Abstract

Purpose

Explores how an employee‐volunteer program (EVP), as one aspect of responsible corporate citizenship, can influence the relationships between a firm, its employees and its community.

Design/methodology/approach

Analyzes the experiences of 12 first‐time volunteering employees at the Ford Motor Company of Canada, who described in interviews the motivations and outcomes associated with their participation in the company's EVP.

Findings

Promotes understanding of how an EVP can benefit the firm, its employees and the community, and make a company's mission of responsible citizenship a reality.

Practical implications

Encourages firms to include in the creation and roll‐out of their EVPs a reflection process that could also be connected to training programs and career development.

Social implications

Illustrates various ways in which EVPs site a company firmly within its community.

Originality/value

Presents a novel approach to assessing the motivations for, and possible outcomes of, an EVP.

Keywords

Citation

(2010), "Everyone's a winner with Ford of Canada's employee‐volunteer program: Scheme sites the company firmly within its community", Human Resource Management International Digest, Vol. 18 No. 1, pp. 33-35. https://doi.org/10.1108/09670731011016206

Publisher

:

Emerald Group Publishing Limited

Copyright © 2010, Emerald Group Publishing Limited

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