Delivering an international HR strategy at DHL: Pole Position puts emerging‐markets division at head of pack

Abstract

Purpose

This paper aims to demonstrate how logistics company DHL's work on incorporating events into its internal‐communications strategy has enhanced employee engagement.

Design/methodology/approach

Draws specifically on one campaign within the company's Europe, Middle East and Africa (EEMEA) regions. Examines how this helped DHL to communicate with its diverse and widespread employee audience.

Findings

Highlights the benefits of incorporating events into an internal‐communications strategy. Reveals that DHL decided that one of the best ways to communicate with its selection of employees across the EEMEA region was physically to take the message to them.

Practical implications

Shows how investing in staff communication can have an impact on staff morale, communication and attitudes towards the company.

Originality/value

Highlights an increase in employee morale and engagement.

Citation

Edmonds, C. (2009), "Delivering an international HR strategy at DHL: Pole Position puts emerging‐markets division at head of pack", Human Resource Management International Digest, Vol. 17 No. 1, pp. 32-34. https://doi.org/10.1108/09670730910929431