One NorthEast gets the message across: Regional development agency wins communications prize

Abstract

Purpose

Describes the award‐winning new internal‐communications system at regional development agency, One NorthEast.

Design/methodology/approach

Garners the views of the internal communications and web manager at One NorthEast about keeping staff informed of the progress of a restructuring at the agency.

Findings

Asserts that face‐to‐face presentations have more impact and authenticity than written communications alone.

Practical implications

Contains some useful tips for anyone about to embark upon an internal communications campaign.

Originality/value

Reveals the importance of gaining information from the top, trust, clear feedback channels and timescale planning during an internal communications process.

Citation

(2005), "One NorthEast gets the message across: Regional development agency wins communications prize", Human Resource Management International Digest, Vol. 13 No. 5, pp. 20-21. https://doi.org/10.1108/09670730510607126