Project management gives BAT a boost: Program approach pioneered in Middle East now operates across the world

Abstract

Moving from hierarchical management with annual reviews to a program and project‐management approach has helped the mighty British American Tobacco (BAT) to gain market share in 13 Middle Eastern countries.

Citation

(2004), "Project management gives BAT a boost: Program approach pioneered in Middle East now operates across the world", Human Resource Management International Digest, Vol. 12 No. 1, pp. 21-23. https://doi.org/10.1108/09670730410516416