Expanding horizons for the call center: Calling India

Abstract

A documentary shown on UK television last year followed the fortunes of a group of Indian university graduates who were being trained to work in call centers catering for UK customers. The trainees had to work on being as accent‐less as possible and they also had to “bone up” on aspects of modern life in the UK, such as a knowledge of household names from sport and show business, and familiarity with TV soap operas.

Citation

(2003), "Expanding horizons for the call center: Calling India", Human Resource Management International Digest, Vol. 11 No. 5, pp. 5-8. https://doi.org/10.1108/09670730310792835