Beauty Essential sports the cloak of social responsibility

Abstract

Beauty Essential, a medium‐size company in the Thai clothing industry, has changed its working procedures to conform to an international standard on social responsibility – and improved productivity into the bargain. The company produces garments for such international brands as Calvin Klein, Tommy Hilfiger and Nautica. All its production is for export. Almost three‐quarters goes to the USA, 10 percent to Japan, a further 10 percent to Europe and the remaining 5 percent to the countries of the Association of South‐East Asian Nations (Asean). As an exporter, the company found that international customers were putting increasing pressure on producers to demonstrate their commitment to basic human values in the workplace.

Citation

(2002), "Beauty Essential sports the cloak of social responsibility", Human Resource Management International Digest, Vol. 10 No. 4, pp. 24-25. https://doi.org/10.1108/09670730210792061