Harrods opts for drama‐based learning

Abstract

Harrods, the luxury‐store group, has used drama‐based learning to bring a new dimension to presentation‐skills training for its managers – focussing on the personal presence, energy and enthusiasm of the presenter – and to help its menswear department to deliver excellent service. With 22 restaurants, magnificently decadent food halls and merchandise ranging from exotic animals to medieval instruments, Harrods is among the world’s most famous department stores. One of London’s top three attractions, the seven‐floor store – which has more than 300 departments and 4,000 employees – serves up to 300,000 customers a day.

Citation

(2002), "Harrods opts for drama‐based learning", Human Resource Management International Digest, Vol. 10 No. 4, pp. 21-23. https://doi.org/10.1108/09670730210792052