Yield management: a human activity system
International Journal of Contemporary Hospitality Management
ISSN: 0959-6119
Article publication date: 1 April 1997
Abstract
Yield management is a process based on forecasting, strategy and people. Most research has converged on the forecasting and strategy elements, neglecting the people element of yield management. Argues that the people element is the cornerstone of successful yield management practices and suggests a matrix framework for an organizational, team and individual approach to yield management based on commitment, focus and boundaries. Explains yield management as a human activity system, therefore adopting a systems theory framework in analysis.
Keywords
Citation
Yeoman, I. and Watson, S. (1997), "Yield management: a human activity system", International Journal of Contemporary Hospitality Management, Vol. 9 No. 2, pp. 80-83. https://doi.org/10.1108/09596119710164821
Publisher
:MCB UP Ltd
Copyright © 1997, MCB UP Limited