Whose yield is it anyway? Compromise options for sustainable boat tour ventures

Abstract

In the general discussion of yield management and its accent on increasing capacity and maximizing revenue, the area of customer satisfaction and environmental sustainability seem to have been lost. Examines these four forces and their effects on a nature‐based tour boat operation.

Citation

Reynolds, P.C. and Braithwaite, R.W. (1997), "Whose yield is it anyway? Compromise options for sustainable boat tour ventures", International Journal of Contemporary Hospitality Management, Vol. 9 No. 2, pp. 70-74. https://doi.org/10.1108/09596119710164803