Yield management in hospitality SMEs

Abstract

Compares the major objectives of large hotel corporations with those of SMEs. Proposes that yield management systems are more prevalent among the former because of differences between their objectives and culture. Concludes that yield management systems are appropriate for SMEs but suggests that this depends on how they are promoted and operationalized by management.

Citation

Lee‐Ross, D. and Johns, N. (1997), "Yield management in hospitality SMEs", International Journal of Contemporary Hospitality Management, Vol. 9 No. 2, pp. 66-69. https://doi.org/10.1108/09596119710164795