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Integrating operational and financial perspectives using yield management techniques: an add‐on matrix model

Bernard J. McEvoy

International Journal of Contemporary Hospitality Management

ISSN: 0959-6119

Article publication date: 1 April 1997

3844

Abstract

Yield management (YM) tends to emphasize revenue management, which is understandable, given the capital intensive nature of the hotel industry. To evaluate these strategies profitability or return must be assessed, together with management performance or efficiency, in the context of the level of risk to which the investment is subjected. Provides a two‐step matrix model with which hotel owners and operators can evaluate their yield management strategies and quantify their effectiveness.

Keywords

Citation

McEvoy, B.J. (1997), "Integrating operational and financial perspectives using yield management techniques: an add‐on matrix model", International Journal of Contemporary Hospitality Management, Vol. 9 No. 2, pp. 60-65. https://doi.org/10.1108/09596119710164786

Publisher

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MCB UP Ltd

Copyright © 1997, MCB UP Limited

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