Integrating operational and financial perspectives using yield management techniques: an add‐on matrix model
International Journal of Contemporary Hospitality Management
ISSN: 0959-6119
Article publication date: 1 April 1997
Abstract
Yield management (YM) tends to emphasize revenue management, which is understandable, given the capital intensive nature of the hotel industry. To evaluate these strategies profitability or return must be assessed, together with management performance or efficiency, in the context of the level of risk to which the investment is subjected. Provides a two‐step matrix model with which hotel owners and operators can evaluate their yield management strategies and quantify their effectiveness.
Keywords
Citation
McEvoy, B.J. (1997), "Integrating operational and financial perspectives using yield management techniques: an add‐on matrix model", International Journal of Contemporary Hospitality Management, Vol. 9 No. 2, pp. 60-65. https://doi.org/10.1108/09596119710164786
Publisher
:MCB UP Ltd
Copyright © 1997, MCB UP Limited