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CEO Perspectives on Scanning the Global Hotel Business Environment

Michael D. Olsen (Professor of Strategic Management, Department of Hospitality and Tourism Management, Virginia Polytechnic Institute & State University, USA and Associate Editor of the International Journal of Hospitality Management.)

Bvsan Murthy (Research Associate and Doctoral Candidate in Strategic Management, Department of Hospitality and Tourism Management, Virginia Polytechnic Institute & State University, USA.)

Richard Teare (Professor and Associate Head (Academic), Department of Service Industries, Bournemouth University and Editor of IJCHM.)

International Journal of Contemporary Hospitality Management

ISSN: 0959-6119

Article publication date: 1 August 1994

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Abstract

Reports on the first survey of chief executive officers of multinational hotel chains, sponsored by the International Hotel Association. The purpose of the survey was to assess the environmental scanning practices in those hotel firms and to learn how their executives view the uncertainty of the global business environment.

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Olsen, M.D., Murthy, B. and Teare, R. (1994), "CEO Perspectives on Scanning the Global Hotel Business Environment", International Journal of Contemporary Hospitality Management, Vol. 6 No. 4, pp. 03-09. https://doi.org/10.1108/09596119410060865

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MCB UP Ltd

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CEO Perspectives on Scanning the Global Hotel Business Environment

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