Rediscovering Standards: Static and Dynamic Quality
International Journal of Contemporary Hospitality Management
ISSN: 0959-6119
Article publication date: 1 February 1994
Abstract
Obtaining BS 5750 is comparatively easy. It is much harder to identify the factors which contribute to quality. Defines quality in terms of “static quality” which constitutes basic standards, and dynamic quality which is what delights the customer. Suggests action learning as the way to achieve total quality.
Keywords
Citation
Day, A. and Peters, J. (1994), "Rediscovering Standards: Static and Dynamic Quality", International Journal of Contemporary Hospitality Management, Vol. 6 No. 1/2, pp. 81-84. https://doi.org/10.1108/09596119410052189
Publisher
:MCB UP Ltd
Copyright © 1994, MCB UP Limited