MICRO‐SCALE RETAIL LOCATION: CINDERELLA OR UGLY SISTER?
International Journal of Retail & Distribution Management
ISSN: 0959-0552
Article publication date: 1 July 1993
Abstract
Although the issue of retail location has attracted a great deal of academic attention, the bulk of this literature pertains to the national, regional and urban scales of analysis. An equally important, but comparatively neglected, consideration is micro‐scale retail location; that is, location within planned shopping centres and unplanned shopping districts. Summarizes the existing literature on retail location at the micro‐scale and asks whether it is in fact a “cinderella” subject – unappreciated but with much to offer – or an “ugly sister”, unworthy of serious attention.
Keywords
Citation
Brown, S. (1993), "MICRO‐SCALE RETAIL LOCATION: CINDERELLA OR UGLY SISTER?", International Journal of Retail & Distribution Management, Vol. 21 No. 7. https://doi.org/10.1108/09590559310046013
Publisher
:MCB UP Ltd
Copyright © 1993, MCB UP Limited