Retail Insights ‐ Summer 1995
International Journal of Retail & Distribution Management
ISSN: 0959-0552
Article publication date: 1 June 1995
Abstract
If your company is like most, you are providing your customers with more options, more variety, and more customization than they have ever had before. While that is indeed the direction in which most firms must move in order to succeed in today’s turbulent markets, you must remember a simple rule: customers do not want more choices. They just want exactly what they want.
Citation
Fojt, M. (1995), "Retail Insights ‐ Summer 1995", International Journal of Retail & Distribution Management, Vol. 23 No. 6, pp. 1-16. https://doi.org/10.1108/09590552199500003
Publisher
:MCB UP Ltd
Copyright © 1995, MCB UP Limited