Canadian e‐commerce

Abstract

Examines the importance of e‐commerce in the retail economy. The analysis is placed in the broader context of economic and social change and provides a theoretical framework for evaluating the growth of e‐commerce as a major distribution channel. By exploring the results of the recently released “Household Internet survey of Canadian households”, the paper documents the actual shopping behaviour of Internet shoppers from a variety of perspectives. The Canadian experience should provide analysis with a series of benchmarks and trends on which to evaluate the adoption of e‐commerce in other markets.

Citation

Michalak, W. and Jones, K. (2003), "Canadian e‐commerce", International Journal of Retail & Distribution Management, Vol. 31 No. 1, pp. 5-15. https://doi.org/10.1108/09590550310457809