Drivers to relational strategies in retailing
International Journal of Retail & Distribution Management
ISSN: 0959-0552
Article publication date: 1 September 2000
Abstract
Retailing, at first sight, appears to be an industry suitable for the exploitation of relational strategies. Despite this authors disagree about whether Relationship Marketing strategies are appropriate across the wide spectrum of retailing activities or whether the benefits are limited to certain retail types. This paper seeks to clarify whether a claim for universality can be made or, if not, clarify those “conditions” which most strongly support, or otherwise, the introduction of relational strategies.
Keywords
Citation
Egan, J. (2000), "Drivers to relational strategies in retailing", International Journal of Retail & Distribution Management, Vol. 28 No. 8, pp. 379-386. https://doi.org/10.1108/09590550010337445
Publisher
:MCB UP Ltd
Copyright © 2000, MCB UP Limited