Challenging the juggernaut of globalization: a manifesto for academic praxis

Abstract

Calls into question the widespread, and seemingly inevitable, globalization of Western business practices into every corner of the planet. Challenges the assumption that host countries will necessarily benefit from globalization. Stimulates critical thinking and reflection about globalization′s origins, cultural sensitivity, fairness, sources of power and future impact on the wellbeing of our planet. Employs a variation of “deconstruction” and notions of post‐modernism to engender an emancipatory anti‐globalization praxis for teaching and consulting. Offers some preliminary contours of a postmodern anti‐globalization discourse employing examples from The Body Shop International plc.

Citation

Steingard, D.S. and Fitzgibbons, D.E. (1995), "Challenging the juggernaut of globalization: a manifesto for academic praxis", Journal of Organizational Change Management, Vol. 8 No. 4, pp. 30-54. https://doi.org/10.1108/09534819510090204