Marks and Spencer–waiting for the warrior: A case examination of the gendered nature of change management
Journal of Organizational Change Management
ISSN: 0953-4814
Article publication date: 1 December 2005
Abstract
Purpose
This paper aims to explore the gendered narratives of change management at Marks and Spencer (M&S) and uses them as a lens to consider the gendered nature of the change process itself.
Design/methodology/approach
Two extant stories: Sleeping Beauty and the Trojan War are taken, along with the cultural archetype of the American West gunslinger to explore the gender aspects of change. The Marks and Spencer case is analysed using the corollary patriarchal narrative of Sleeping Beauty, a story whose organising logic is revealed as one of concern for patriarchal lineage, and legitimate succession. The paper, draws on the Marks and Spencer principals' memoirs and biographies.
Findings
Sleeping Beauty is shown as a narrative saturated in misogyny, aggression and violence. This violence, which is shown to characterise the Marks and Spencer case, is amplified in the second narrative, the Trojan War, in the highly personalised battles of the über‐warriors of The Iliad. The paper concludes that violent, hyper‐masculine behaviour creates and maintains a destructive cycle of leadership lionisation and failure at the company which precludes a more feminine and possibly more effective construction of change management.
Originality/value
Demonstrates how M&S, gendered from its birth, its development through the golden years, the crisis, its changes in leadership and its recent change management has attempted to respond to its changing environment.
Keywords
Citation
Rippin, A. (2005), "Marks and Spencer–waiting for the warrior: A case examination of the gendered nature of change management", Journal of Organizational Change Management, Vol. 18 No. 6, pp. 578-593. https://doi.org/10.1108/09534810510628512
Publisher
:Emerald Group Publishing Limited
Copyright © 2005, Emerald Group Publishing Limited