To read this content please select one of the options below:

(excl. tax) 30 days to view and download

Searching for excellence in business education: an exploratory study of customer impressions of service quality

Gaston LeBlanc, Nha Nguyen

International Journal of Educational Management

ISSN: 0951-354X

Article publication date: 1 April 1997

3320

Abstract

Examines the concept of service quality in business education with data collected from 388 students. Identifies seven factors which influence student evaluations of service quality. In descending order of importance these factors are: reputation, administrative personnel, faculty, curriculum, responsiveness, physical evidence and access to facilities. Describes the implications for controlling quality and for achieving excellence in business education.

Keywords

Citation

LeBlanc, G. and Nguyen, N. (1997), "Searching for excellence in business education: an exploratory study of customer impressions of service quality", International Journal of Educational Management, Vol. 11 No. 2, pp. 72-79. https://doi.org/10.1108/09513549710163961

Publisher

:

MCB UP Ltd

Copyright © 1997, MCB UP Limited

Related articles