Marketing ethics: a comparison between services and other marketing professionals

Abstract

Discovers that services professionals, because of the nature of their marketing context, generally have more opportunity than other marketing professionals to engage in unethical behavior. Compares services marketing professionals with other marketing professionals on various components of marketing ethics. Finds the results generally indicate that members of the services profession do not differ from members of other marketing professions with respect to the components of ethics investigated.

Citation

Rao, C.P. and Singhapakdi, S. (1997), "Marketing ethics: a comparison between services and other marketing professionals", Journal of Services Marketing, Vol. 11 No. 6, pp. 409-426. https://doi.org/10.1108/08876049710187509