The managerial implications of the learning organization: a new tool for internal marketing

Abstract

Seeks to introduce to marketing the concept of the “learning organization” from the organizational behavior field with specific application as a method for implanting internal marketing in services organizations.

Citation

Cahill, D.J. (1995), "The managerial implications of the learning organization: a new tool for internal marketing", Journal of Services Marketing, Vol. 9 No. 4, pp. 43-51. https://doi.org/10.1108/08876049510094513