A CIT investigation of servicescape failures and associated recovery strategies
Abstract
This study was undertaken to investigate service failures relating to problems with the management of the servicescape. Of the 1,370 failure critical incidents collected, 123 were identified as servicescape failures. The three primary types of servicescape failures most likely to occur, listed in order of frequency, include cleanliness issues, mechanical problems, and facility design issues. The study also identifies eight servicescape subfailure type categories and discusses failure ratings, recovery strategies, recovering ratings and customer retention rates.
Keywords
Citation
Hoffman, K.D., Kelley, S.W. and Chung, B.C. (2003), "A CIT investigation of servicescape failures and associated recovery strategies", Journal of Services Marketing, Vol. 17 No. 4, pp. 322-340. https://doi.org/10.1108/08876040310482757
Publisher
:MCB UP Ltd
Copyright © 2003, MCB UP Limited