The measurement and evaluation of mutual dependence in specific dyadic business relationships
Journal of Business & Industrial Marketing
ISSN: 0885-8624
Article publication date: 1 February 2002
Abstract
While the research of dyadic business relationships is often dedicated to measuring and evaluating the dependence between actors as a unidirectional phenomenon, it is sometimes referred to as a bi‐directional issue of importance in the management of a firm’s business relationships. A unidirectional measurement and evaluation of the dependence in a specific dyadic business relationship is not always sufficient to understand the existing dependence between two actors and instead a bi‐directional approach may be required. Furthermore, there is a lack of a formalised and structured procedure in order to measure and evaluate the mutual dependence in such a relationship. Therefore, this article introduces a dependence application of the perceptual bi‐directionality‐method, i.e. the PBD‐method, in order to measure and evaluate the mutual dependence in dyadic business relationships.
Keywords
Citation
Svensson, G. (2002), "The measurement and evaluation of mutual dependence in specific dyadic business relationships", Journal of Business & Industrial Marketing, Vol. 17 No. 1, pp. 56-74. https://doi.org/10.1108/08858620210415208
Publisher
:MCB UP Ltd
Copyright © 2002, MCB UP Limited