The Tarnished Image: Anticipating and Minimizing the Impact of Negative Publicity in Health Services Organizations

Abstract

The impact of negative publicity on health services organizations can be severe and wide ranging. Being able to cope effectively with, and minimize, the impact of negative publicity should be an important consideration for all care providers. Reviews the typical causes of negative publicity and then offers suggestions and direction for dealing constructively with this far‐reaching problem.

Citation

Hogan Henthorne, B. and Henthorne, T.L. (1994), "The Tarnished Image: Anticipating and Minimizing the Impact of Negative Publicity in Health Services Organizations", Journal of Consumer Marketing, Vol. 11 No. 3, pp. 44-54. https://doi.org/10.1108/07363769410065463