Erratum

Abstract

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/08858629210035427. When citing the article, please cite: Robert D. Hisrich, (1992), “The Need for Marketing in Entrepreneurship”, Journal of Business & Industrial Marketing, Vol. 7 Iss: 3, pp. 53 - 57.

Citation

(1992), "Erratum", Journal of Consumer Marketing, Vol. 9 No. 3, pp. 43-47. https://doi.org/10.1108/07363769210035224