Using on‐line retailing as a springboard for catalog marketing
Dennis L. Duffy
(President, Emergence, Ashville, North Carolina, USA)
1338
Abstract
Chronicles the launch of a new e‐commerce business. Reviews the implications and considerations of such a venture and documents the critical lessons learned. Concludes that the Internet provides an effective place for the development of a new business.
Keywords
Citation
Duffy, D.L. (2004), "Using on‐line retailing as a springboard for catalog marketing", Journal of Consumer Marketing, Vol. 21 No. 3, pp. 221-225. https://doi.org/10.1108/07363760410534768
Publisher
:Emerald Group Publishing Limited
Copyright © 2004, Emerald Group Publishing Limited