Self‐assessment and benchmarking product development in five Irish firms

Abstract

Demonstrates the development of action research skills in a particular area of organizational life: improving the management of the product development process. Describes product development as a process, before introducing self‐assessment and benchmarking as an intervention oriented towards achieving managerial focus on issues identified as relevant to improvement.

Citation

Coughlan, P. and Brady, E. (1995), "Self‐assessment and benchmarking product development in five Irish firms", Journal of Managerial Psychology, Vol. 10 No. 6, pp. 41-47. https://doi.org/10.1108/02683949510093876