Executive forum: private banking in Europe

Abstract

The European private banking industry is facing unprecedented levels of strategic and operational change. The 1994/95 edition of the Price Waterhouse European Private Banking Survey sought the views of 70 leading private banks on the principal issues and opportunities, including the specific views of their chief executives. Explores the areas of strategy, clients, products technology and profitability in the context of achieving profitable and sustainable growth.

Citation

Sherwood, T.J. (1995), "Executive forum: private banking in Europe", International Journal of Bank Marketing, Vol. 13 No. 8, pp. 29-35. https://doi.org/10.1108/02652329510098891