Anbar Abstracts Issue

Abstract

This special “Anbar Abstracts” issue of the International Journal of Bank Marketing is split into five sections covering abstracts under the following headings: Marketing Strategy; Customer Service; Sales and Promotion; Product Development; Information Technology Strategies.

Citation

Fojt, M. (1995), "Anbar Abstracts Issue", International Journal of Bank Marketing, Vol. 13 No. 7, pp. 1-36. https://doi.org/10.1108/02652323199500002