Anbar Abstracts Issue

Abstract

This special “Anbar Abstracts” issue of the International Journal of Bank Marketing is split into five sections covering abstracts under the following headings: Marketing Strategy and PR; Customer Service; Sales and Promotion; Product Development; Information Technology Strategies.

Citation

Fojt, M. (1994), "Anbar Abstracts Issue", International Journal of Bank Marketing, Vol. 12 No. 7, pp. 1-32. https://doi.org/10.1108/02652323199400002