New entrants in the financial services sector: the case of Kwik‐Fit insurance services

Abstract

Examines Kwik‐Fit, a non‐traditional entrant in the financial services sector and analyses their entry strategy for the motor insurance market. Highlights the importance of effective customer relationship management, staff motivation and an innovative approach to selling. Provides an example of good practice for a new entrant to financial services and highlights long‐term challenges associated with this type of business.

Citation

Waite, N. (2001), "New entrants in the financial services sector: the case of Kwik‐Fit insurance services", International Journal of Bank Marketing, Vol. 19 No. 5, pp. 213-216. https://doi.org/10.1108/02652320110400356