International marketing textbooks: A citation analysis as an indicator of the discipline’s boundaries

Abstract

Reports the results of a citation analysis of 15 international marketing textbooks. Citations represent a measure of the importance of the works referenced and their influence on the discipline being studied. Similarly, the number of citations of authors indicates their influence in a discipline’s development. Finds a high degree of variability of subject matter coverage between the textbooks studied indicating either that authors try to differentiate their offerings, or that there is not yet a consensus of what constitutes the discipline of international marketing.

Citation

Jaffe, E.D. (1997), "International marketing textbooks: A citation analysis as an indicator of the discipline’s boundaries", International Marketing Review, Vol. 14 No. 1, pp. 9-19. https://doi.org/10.1108/02651339710159189