National Stereotypes and Product Evaluations in a Socialist Country

Abstract

This article reports on a study of Hungarian consumer attitudes towards foreign and domestic products and their origin countries. Factor analysis of the findings indicates some consistency in the way consumers structure their assessment of foreign origins. The structure differs somewhat when respondents evaluate their own country and products. Implications for marketing and research are drawn.

Citation

Papadopoulos, N., Heslop, L.A. and Beracs, J. (1990), "National Stereotypes and Product Evaluations in a Socialist Country", International Marketing Review, Vol. 7 No. 1. https://doi.org/10.1108/02651339010141365