Anbar Abstracts Issue
Abstract
This special “Anbar Abstracts” issue of the International Marketing Review is split into six sections covering abstracts under the following headings: Marketing Strategy; Customer Service; Promotion; Product Management; Marketing Research/Customer Behaviour/Public Relations; Pricing/Sales Management/Sales Force.
Citation
Fojt, M. (1994), "Anbar Abstracts Issue", International Marketing Review, Vol. 11 No. 5, pp. 1-72. https://doi.org/10.1108/02651335199400001
Publisher
:MCB UP Ltd
Copyright © 1994, MCB UP Limited