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Anbar Abstracts Issue

International Marketing Review

ISSN: 0265-1335

Article publication date: 1 May 1994

12135

Abstract

This special “Anbar Abstracts” issue of the International Marketing Review is split into six sections covering abstracts under the following headings: Marketing Strategy; Customer Service; Promotion; Product Management; Marketing Research/Customer Behaviour/Public Relations; Pricing/Sales Management/Sales Force.

Citation

Fojt, M. (1994), "Anbar Abstracts Issue", International Marketing Review, Vol. 11 No. 5, pp. 1-72. https://doi.org/10.1108/02651335199400001

Publisher

:

MCB UP Ltd

Copyright © 1994, MCB UP Limited

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