Guest editorial: The IMP Group and international marketing

Abstract

This paper introduces the special issue on the Industrial Marketing and Purchasing (IMP) Group and international marketing. The history and aims of the IMP Group are briefly discussed, and the papers in this issue, taken from the IMP Group's annual conference, are introduced.

Citation

Ford, D. (2004), "Guest editorial: The IMP Group and international marketing", International Marketing Review, Vol. 21 No. 2, pp. 139-141. https://doi.org/10.1108/02651330410531358