Factors determining firms' perceived performance of mobile commerce
Abstract
Purpose
The purpose of this paper is to analyse which factors impact firms' perceived performance in mobile commerce (m‐commerce). Introducing the perspective of firms, the paper advances the literature of m‐commerce adoption that mainly focuses on the consumer standpoint.
Design/methodology/approach
The authors complement the technology‐organization‐environment (TOE) framework by adding customer value for the firm and the relationship marketing and fit‐viability approaches. Using a sample of 125 Spanish firms, structural equations models are used to validate measures and test the proposed hypothesis.
Research limitations/implications
The main limitation of this work is the sample size. New studies using larger and more heterogeneous samples in terms of size could consolidate the results achieved in this work, that must be understood as a first step in the analysis of firm m‐commerce adoption.
Findings
Findings show that the perception of performance by firms engaging in m‐commerce depends on the extent to which firms' activity fits mobile business, technological competence and customer value for the firm.
Practical implications
Content providers, operators or payment platforms may find in the paper arguments to favour the incorporation of clients to this new channel.
Originality/value
This is one of the few papers adopting the perspective of firms, since most of the literature approaches the matter from the consumer standpoint.
Keywords
Citation
San Martín, S., López‐Catalán, B. and Ramón‐Jerónimo, M.A. (2012), "Factors determining firms' perceived performance of mobile commerce", Industrial Management & Data Systems, Vol. 112 No. 6, pp. 946-963. https://doi.org/10.1108/02635571211238536
Publisher
:Emerald Group Publishing Limited
Copyright © 2012, Emerald Group Publishing Limited