Programming the MBA programme ‐ the quest for curriculum

Abstract

Curricula for MBA programmes are designed to meet business needs and are continuously monitored and reviewed as needs change with time. Examines the content of an MBA programme at a leading UK business school and its effects on its graduates. A survey of the alumni from this MBA programme brought 344 responses. Analysis demonstrates how MBA studies have provided for individuals and their employers and also some improvements thought necessary by graduates who are now working managers. They responded well to the competences gained during their studies and found a good fit with their needs in their business life. The responses from the study enable potential improvements to the curriculum to be evaluated against the benefits to the graduate’s working life.

Citation

Baruch, Y. and Leeming, A. (1996), "Programming the MBA programme ‐ the quest for curriculum", Journal of Management Development, Vol. 15 No. 7, pp. 27-36. https://doi.org/10.1108/02621719610122785