Exploring the house built on sand!

Abstract

Purpose

The purpose of this paper is to explore the strategy literature in order to identify scholars who have developed specific models of strategy.

Design/methodology/approach

An extensive review of the literature was undertaken.

Findings

The paper reveals Modernist ideas of several scholars who have developed methods or concepts for delineating the ideas of strategy. A body of economic theory is mentioned but is beyond the scope of this paper.

Practical implications

The paper suggests that a move away from the eighteenth century economic concepts must happen, especially the equilibrium assumption, if the strategy discipline is to be developed.

Originality/value

Very little work, especially in strategy has been done outside the Modernist paradigm. This paper explores the possibility of incorporating open system ideas into a strategic methodology.

Citation

French, S. (2009), "Exploring the house built on sand!", Journal of Management Development, Vol. 28 No. 1, pp. 38-50. https://doi.org/10.1108/02621710910923854