Easyjet and Ryanair flying high on the Southwest model: Charting the ups and downs of low‐cost carriers

Abstract

Purpose

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

There was a time when the notion of commuting daily between Rome and London would have been considered far too timely – not to mention expensive! But today, for Italian financier Ettore Thermes, this is an everyday occurrence thanks to the advent of low cost airlines.

Practical implications

Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.

Citation

(2006), "Easyjet and Ryanair flying high on the Southwest model: Charting the ups and downs of low‐cost carriers", Strategic Direction, Vol. 22 No. 6, pp. 18-21. https://doi.org/10.1108/02580540610665471