Brave new world as firms go global

Abstract

We learn from history but it can be a mistake to assume that the past will always repeat itself. Nevertheless, it is reasonable assumption that, because of what took place in the 20th century, the new millennium will see continuing and increasing globalization as a feature of the business world. The reason for this, as explained by Powers and Collins Jones in their examination of the way the global marketplace has evolved, is that globalization is a logical progression of a process that continued throughout the 20th century.

Citation

(2002), "Brave new world as firms go global", Strategic Direction, Vol. 18 No. 2, pp. 20-22. https://doi.org/10.1108/02580540210793248