The literature on advertising and children’s food choice

Abstract

Reports on a 1994 Ministry of Agriculture, Fisheries and Food (MAFF)‐funded review of literature on advertising and children’s food choice. Identifies and details four main research areas: frequency and content of television advertising to children; purchase request behaviour; influence of advertising on food‐related behaviour; and influence of advertising on attitudes and values.

Citation

Young, B. and Hetherington, M. (1996), "The literature on advertising and children’s food choice", Nutrition & Food Science, Vol. 96 No. 5, pp. 15-18. https://doi.org/10.1108/00346659610129189