Developing and implementing value‐based strategy

Abstract

Proposes an approach for implementing value‐based management expectations into strategic and operational management activities. Also considers issues concerning marketing and operations management as well as finance. Addresses the scope of business and its planning horizon, and both applies existing concepts and develops others.

Citation

Walters, D. (1997), "Developing and implementing value‐based strategy", Management Decision, Vol. 35 No. 10, pp. 709-720. https://doi.org/10.1108/00251749710192020